The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Featured Resources

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100 Top Picks For Homeschool Curriculum: Choosing The Right Curriculum And Approach For Your Child's Learning Style
The key to successful home education is determining your educational philosophy and linking it to your child’s learning style. Then you can make an informed decision in choosing the right educational curriculum for the child. Homeschool guru Cathy Duffy can help you accomplish these critical tasks, with her top choices from every subject area, approaching everything through a Christian worldview perspective. 
The Teenage Liberation Handbook: How to Quit School and Get a Real Life and Education
This classic homeschool resource is intended for teens who are ready to take charge of their own education. Written by Grace Llewellyn in the '90s, it is still relevant today. Teens will be empowered by claiming their natural ability to teach themselves and to fully personalize their education. Covers the decision to leave school, as well as many of the learning opportunities available to teens. 
Greenleaf Press
Greenleaf Press is a small family-owned and operated publisher and supplier of quality books for children. They are committed to "twaddle-free", living books, and approach teaching history to children using biography and chronology. You will find sections in the catalog covering each major historical period in order, with a variety of biographies, reference books, and historical fiction. For Israel, Egypt, Greece, Rome, the Middle Ages, and the Renaissance and Reformation there are Greenleaf Stu...
A Catholic Homeschool Treasury: Nurturing Children's Love for Learning
This book reviews different approaches to learning and different homeschooling methods. Read parents' perspectives and learn more about homeschooling issues. 
Designing Your Own Classical Curriculum: A Guide to Catholic Home Education
In this book, Laura Berquist offers a curriculum based on the philosophy of the classical Trivium: grammar, logic, and rhetoric. This valuable tools helps home educators craft a liberal arts curriculum that is good for both the soul and the intellect. The material in the book covers grades K-12 and has detailed and practical advice. There is also a section for a high school curriculum and a list of resources.