The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
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The Outdoor Life of Children: The Importance of Nature Study and Outside Activities (Charlotte Mason Topics - Volume 2
The methods of Charlotte Mason are popular among homeschoolers. She includes nature study as a crucial element. This work explores the idea of the outdoors as a classroom for children, and gives tips on ways of teaching the sciences, history, literature, music, and art through the use of outdoor space.
Pecci Reading Method: At Last! A Reading Method for Every Child
At Last! A Reading Method for Every Child offers a balanced approach with intensive phonics and literature-based reading instruction. This is a simple method of teaching reading, with lots of supplemental materials. Get product information here.
Homeschool Bravely: How to Squash Doubt, Trust God, and Teach Your Child with Confidence
It's time to change your perspective to transform the way you plan, teach, and homeschool. This book helps you to see homeschooling as a calling. With this mindset, you'll be able to dismiss the stress of impossible expectations. Find strategies to help you juggle the logistics of homeschooling with different ages, be a good support for a struggling learner, set realistic goals, dismiss the guilt, and weather any criticism. You can be a hopeful homeschooler! God uses all for good and can transfo...
Homeschooling 101: A Guide to Getting Started
Homeschooling 101 gives you the steps to help you get started on your homeschool journey. This guide lays out how to get started, choose and gather curriculum, scheduling, organizing your home, and finding the joy in homeschooling. This book is perfect for new homeschoolers who are looking for real help in taking the first step.
Real-Life Homeschooling: The Stories of 21 Families Who Teach Their Children at Home
The book that shows homeschooling in action! What does it really mean when parents say they homeschool their child or children? For Rhonda Barfield -- a homeschooler for the past 10 years -- the definition is as diverse as the 21 families she studies in this eye-opening book. Real-Life Homeschooling From the city to the country, apartments to split-levels, you'll enter each household and see education in action. Discover the challenges and rewards of tailoring instruction to each child's nee...